
Brand book · v1.0 · August 2026
“
One brand, delivered in full.
Everything ready to use.
The design agency’s deliverables in one place — the palette, the logo in every colourway, the gradient grounds, and the email and Instagram sets. Every asset downloads at production size.
01 Colour
02 Logo
03 Gradients
04 Email headers
05 Email signatures
06 Instagram stories
01
Colour
Five colours on black and white. Black is the stage and does most of the work; the five appear deliberately — a signal, a relief, a neutral, and two depths — never all at once in the same frame.
Flame
#F02D0D
The signal. Buttons, badges, the opening quote mark, the logo on light grounds — and one full-bleed poster moment per piece. Never body text.
black ink · 5.1 AA
white ink · 4.1 AA large
Sky
#9BC4FE
The relief. Light plates inside dark pieces — show panels, dialogs, ticket cards. Always carries black ink.
black ink · 11.7 AAA
Smoke
#DEDEDE
The quiet neutral. Secondary surfaces, print grounds, and anywhere sky would say too much.
black ink · 15.6 AAA
Maroon
#540B05
The warm depth. Ground for quotes and statements; where the room feels candlelit.
white ink · 14.7 AAA
sky ink · 8.2 AAA
Plum
#280020
The after-dark ground. A cooler depth for ticketing, end matter and late-night pieces.
white ink · 18.9 AAA
sky ink · 10.5 AAA
White
Ink on every dark ground; occasionally the stage itself.
#FFFFFF
Black
The stage. Most of every piece is black — the colours are the cast.
#000000
02
Logo
One mark, one colour at a time. White on dark grounds, flame on light ones, black on sky. The mark is 223 × 100 — size it by width and let the height follow; never narrower than 96px.
Downloads — every colourway as SVG and transparent PNG (2230 × 1000)
Clear space
Keep a margin of at least a quarter of the mark’s width on all sides.
One ink
The mark is always a single flat colour — never a gradient, outline, or shadow.
Files
blue-fondue.svg is the currentColor master. Every colourway is pre-filled as SVG for plain <img> use, with a transparent PNG twin for decks and documents.
03
Gradients — social backgrounds
Six airbrushed gradients made as ready-to-use social media backgrounds — sky and flame dissolving into one another with a fine film grain. Portrait, 1748 × 2480. Use them as delivered; don’t recolour or crop the soft edges away.
04
Email headers
Ready-made mailing headers — the mark set on the gradient grounds, logo to the left. Three at 800 × 400 for feature mailers, three slim at 800 × 200 for everyday sends. Drop in as-is at full column width.
05
Email signatures
Signature banners for the Je l’aime campaign — the mark, the show title, and a “Summer 2026 · Book tickets” call to action. All 660 × 150; place under the sender’s sign-off and link the whole image to the booking page.
06
Instagram stories
Sixteen story frames for the Je l’aime campaign, 1080 × 1920 — date announcements on the gradient grounds, photo posters, and copy frames that carry a line each. Post as delivered; they’re designed to be read in sequence.

Brand book · v1.0 · August 2026
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