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Brand book · v1.0 · August 2026

One brand, delivered in full.

Everything ready to use.

The design agency’s deliverables in one place — the palette, the logo in every colourway, the gradient grounds, and the email and Instagram sets. Every asset downloads at production size.

01 Colour

02 Logo

03 Gradients

04 Email headers

05 Email signatures

06 Instagram stories

01

Colour

Five colours on black and white. Black is the stage and does most of the work; the five appear deliberately — a signal, a relief, a neutral, and two depths — never all at once in the same frame.

Flame

#F02D0D

The signal. Buttons, badges, the opening quote mark, the logo on light grounds — and one full-bleed poster moment per piece. Never body text.

black ink · 5.1 AA

white ink · 4.1 AA large

Sky

#9BC4FE

The relief. Light plates inside dark pieces — show panels, dialogs, ticket cards. Always carries black ink.

black ink · 11.7 AAA

Smoke

#DEDEDE

The quiet neutral. Secondary surfaces, print grounds, and anywhere sky would say too much.

black ink · 15.6 AAA

Maroon

#540B05

The warm depth. Ground for quotes and statements; where the room feels candlelit.

white ink · 14.7 AAA

sky ink · 8.2 AAA

Plum

#280020

The after-dark ground. A cooler depth for ticketing, end matter and late-night pieces.

white ink · 18.9 AAA

sky ink · 10.5 AAA

White

Ink on every dark ground; occasionally the stage itself.

#FFFFFF

Black

The stage. Most of every piece is black — the colours are the cast.

#000000

02

Logo

One mark, one colour at a time. White on dark grounds, flame on light ones, black on sky. The mark is 223 × 100 — size it by width and let the height follow; never narrower than 96px.

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White on black — primary

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Flame on white — primary, light

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Black on sky

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White on maroon

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White on plum

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White on flame — poster moments only

Downloads — every colourway as SVG and transparent PNG (2230 × 1000)

White

SVG

PNG

Flame

SVG

PNG

Black

SVG

PNG

Maroon

SVG

PNG

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Master · currentColor

SVG

Clear space

Keep a margin of at least a quarter of the mark’s width on all sides.

One ink

The mark is always a single flat colour — never a gradient, outline, or shadow.

Files

blue-fondue.svg is the currentColor master. Every colourway is pre-filled as SVG for plain <img> use, with a transparent PNG twin for decks and documents.

03

Gradients — social backgrounds

Six airbrushed gradients made as ready-to-use social media backgrounds — sky and flame dissolving into one another with a fine film grain. Portrait, 1748 × 2480. Use them as delivered; don’t recolour or crop the soft edges away.

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01 · Sky halo

JPG

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02 · Sky fade

JPG

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03 · Flame to sky

JPG

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04 · Sky to flame

JPG

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05 · Flame frame

JPG

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06 · Flame crown

JPG

04

Email headers

Ready-made mailing headers — the mark set on the gradient grounds, logo to the left. Three at 800 × 400 for feature mailers, three slim at 800 × 200 for everyday sends. Drop in as-is at full column width.

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01 · Sky on sky

PNG

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02 · Sky over flame

PNG

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03 · Sky on white

PNG

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04 · Pale slim

PNG

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05 · Flame slim

PNG

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06 · Sky crown slim

PNG

05

Email signatures

Signature banners for the Je l’aime campaign — the mark, the show title, and a “Summer 2026 · Book tickets” call to action. All 660 × 150; place under the sender’s sign-off and link the whole image to the booking page.

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01 · Sky on white

PNG

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02 · Flame bleed

PNG

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03 · Flame

PNG

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04 · Pale crown

PNG

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05 · Maroon photo

PNG

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06 · Night photo

PNG

06

Instagram stories

Sixteen story frames for the Je l’aime campaign, 1080 × 1920 — date announcements on the gradient grounds, photo posters, and copy frames that carry a line each. Post as delivered; they’re designed to be read in sequence.

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01

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02

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03

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04

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05

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06

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16

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Brand book · v1.0 · August 2026

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