Our Ethos
NOrmal is not
universal.
Most of us live inside assumptions we rarely notice.
Through experiences, artistic interventions, and public experiments, Blue Fondue invites people to encounter realities beyond their own and discover what becomes visible when the familiar is seen from a different perspective.
The world becomes larger when we realise our reality is not the only one.
Every piece begins the same way — around a table.
Together, we gather around the unknown
Blue
The colour of distance, difference, the unfamiliar
Fondue
Gathering, warmth, temporary togetherness
Blue Fondue was founded by Ilma Tiki, a Lithuanian experience designer and entrepreneur whose fascination with what we call “normal” began growing up as the Soviet Union was collapsing. She experienced how quickly public rules, collective behaviour and accepted truths could change and how what people did did not always reveal what they believed.
Later, building a global company with a team across 40 countries kept challenging the idea that there is one obvious way to communicate, work, belong or understand the world.
Blue Fondue grew from that curiosity.
Each project starts with something personally felt and opens into questions others can recognise as their own. We explore them with artists, researchers, scientists and people with lived experience.
How we work
01
Start with SOmething Felt
We begin with something personally felt. Contradiction, encounter, behaviour we can't quite explain. Then we ask what universal question might be hiding inside it.
02
Gather around the question
We bring together different ways of seeing it. Lived experience, stories, artists, researchers and scientists. Not to find one answer, but to complicate the question.
03
TURN IT INTO AN ENCOUNTER
We create a situation where the audience can encounter the question in performance, during meal, installation, public experiment or something without a name yet.
04
LEAVE SOMETHING OPEN
We don't resolve the question for the audience. We leave room for different truths. Something to notice, question or carry into the world afterwards.
Questions we explore
01
What realities remain invisible because of where we stand?
02
What happens when two different versions of normal meet?
03
How much of what feels natural to us is actually learned?
04
Can strangers become a "we" without needing to become the same?
Invitations to new performances, experiments and gatherings.